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In Branded, Erik Saelens, strategic director of Brandhome, describes the course of the N-VA campaign in the run-up to the mother of all Belgian elections on May 25, 2014. His personal account offers a suspenseful and above all disconcerting view fromMoreIn Branded, Erik Saelens, strategic director of Brandhome, describes the course of the N-VA campaign in the run-up to the mother of all Belgian elections on May 25, 2014. His personal account offers a suspenseful and above all disconcerting view from the inside of how opposing forces in the media, politics, culture and business actively worked against the N-VA, against Brandhome and against Saelens himself. In the face of these powerful crosscurrents, the N-VA nevertheless went on to achieve unprecedented electoral success and set new standards of political marketing and communication in Belgium. Branded: The inside story of a game-changing Belgian election campaign by Erik Saelens
